REBRANDING STRATEGY

IVAN THE TERRIBLE’S PUBLIC RELATIONS FIRM CONSIDERS HIS REBRANDING STRATEGY.
“The exhibition accused the Western news media of miscasting Czar Ivan IV as ‘the Terrible.’ A display of contemporaneous German etchings that showed the 16th-century czar’s troops committing atrocities was offered as proof that labeling him a murderous tyrant was simply defamation by foreigners.” – “Russian History Receives a Makeover That Starts With Ivan the Terrible,” The New York Times, March 30, 2015.

http://www.mcsweeneys.net/articles/ivan-the-terribles-public-relations-firm-considers-his-rebranding-strategy

ok then

The wildly imaginative poems in this new collection, the latest in the McSweeney’s Poetry Series, bring to life a speaker struggling to find a balance between familial pressure and personal identity, religious faith and a recognition of the world’s calamities. An Iraqi Jewish American and graduate of the Iowa Writers’ Workshop, Daniel Khalastchi’s much-anticipated follow-up to his award-winning debut is a surreal cri de coeur—a darkly humorous wonderland too fantastical and fresh to be doubted.

http://www.mcsweeneys.net/articles/a-mcsweeneys-books-preview-of-daniel-khalastchis-tradition