Pool Rules

http://www.mcsweeneys.net/articles/pool-rules

“Do not knock on the windows at the bottom of the pool. Do not wave to the men in lab coats on the other side of the glass, as they are very busy.”

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REBRANDING STRATEGY

IVAN THE TERRIBLE’S PUBLIC RELATIONS FIRM CONSIDERS HIS REBRANDING STRATEGY.
“The exhibition accused the Western news media of miscasting Czar Ivan IV as ‘the Terrible.’ A display of contemporaneous German etchings that showed the 16th-century czar’s troops committing atrocities was offered as proof that labeling him a murderous tyrant was simply defamation by foreigners.” – “Russian History Receives a Makeover That Starts With Ivan the Terrible,” The New York Times, March 30, 2015.

http://www.mcsweeneys.net/articles/ivan-the-terribles-public-relations-firm-considers-his-rebranding-strategy

ok then

The wildly imaginative poems in this new collection, the latest in the McSweeney’s Poetry Series, bring to life a speaker struggling to find a balance between familial pressure and personal identity, religious faith and a recognition of the world’s calamities. An Iraqi Jewish American and graduate of the Iowa Writers’ Workshop, Daniel Khalastchi’s much-anticipated follow-up to his award-winning debut is a surreal cri de coeur—a darkly humorous wonderland too fantastical and fresh to be doubted.

http://www.mcsweeneys.net/articles/a-mcsweeneys-books-preview-of-daniel-khalastchis-tradition