The end of the Golden Arches doctrine

mcd

After decades of agreeing to lower global barriers, we are as likely to put up new ones nowadays

http://www.ft.com/intl/cms/s/0/1413fc26-f4c6-11e4-9a58-00144feab7de.html??ftcamp=crm/email/_DATEYEARFULLNUM___DATEMONTHNUM___DATEDAYNUM__/nbe/FirstFTEurope/product#axzz3ZoGwcXkU

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