REBRANDING STRATEGY

IVAN THE TERRIBLE’S PUBLIC RELATIONS FIRM CONSIDERS HIS REBRANDING STRATEGY.
“The exhibition accused the Western news media of miscasting Czar Ivan IV as ‘the Terrible.’ A display of contemporaneous German etchings that showed the 16th-century czar’s troops committing atrocities was offered as proof that labeling him a murderous tyrant was simply defamation by foreigners.” – “Russian History Receives a Makeover That Starts With Ivan the Terrible,” The New York Times, March 30, 2015.

http://www.mcsweeneys.net/articles/ivan-the-terribles-public-relations-firm-considers-his-rebranding-strategy

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